Build. Scale. Transform. People and operations advisory for gaming and tech companies.

Without losing your humanity.

People and operations advisory for gaming and tech companies. Fast growth, pivotal phases, difficult calls: handled with precision and care.

A speaker in a beige cardigan talking with her hands during a panel conversation

Most companies don’t fail because of bad ideas. They slow down when the structure can’t keep up.

Growth brings chaos. Leaders burn out, every decision waits on the founder, and culture quietly erodes while everyone is busy shipping.

NiceOps steps in as one strategic partner, replacing improvisation with structure and treating people fairly when things get hard.

Firm on structure. Kind to people.

Five people laughing around a table on a Belgrade rooftop at dusk
real teams, real people, real culture

Three ways in.

Starting on your own, growing past the founder, or facing a hard reset: we pick it up from there.

01

Build

Foundations for a new business, team or ecosystem.

  • Market entry & company setup
  • People & operations foundations
  • Community & partnerships
Explore build
02

Scale

Growth without losing control or culture.

  • Fractional CPO / COO
  • Leadership advisory
  • Employee experience & performance
Explore scale
03

Transform

Change and hard decisions, handled with dignity.

  • Restructuring & offboarding
  • Change leadership & alignment
  • Employer brand protection
Explore transform

One partner.
A whole party of experts.

You work with one person who knows your studio. Behind her sits a vetted network of specialists who join when the problem needs them, and leave when it doesn’t.

  • 01Legal and labour law
  • 02Finance and payroll
  • 03Employee experience
  • 04Event production
  • 05Gaming and tech operations

Fifteen years in studios, now one mission at a time.

15+

years in studio operations and people leadership

10+

studios and teams supported

230+

people hired, onboarded or supported through change

50+

community events organised

Clients and what they say

I’m constantly impressed by the dedication Sanja brings to every project she takes on. She has a remarkable ability to understand people and organizations, and always has her finger on the pulse of what’s happening.

Mihailo Jovanović Džaril
CEO @ Serbian Games Association, Founder @ Fortuna E-Sports
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What changes when people and operations work:

Decisions that move.

Less “it all waits on the founder”.

More teams who decide and ship.

People who stay.

Less burnout and quiet quitting.

More energy for the project itself.

Change done right.

Less fear and rumour.

More clarity, fairness and dignity.

Structure that fits.

Less copy-paste corporate HR.

More systems built for your team.

Growing, scaling or facing a hard call? Let’s talk it through.

A man in a light blue shirt explaining something with both hands at a dinner table
first coffee’s on us