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Build. Market entry and studio foundations for gaming companies

Foundations for a new studio, team or market.

We help gaming and tech companies set up in a new market, put team foundations in place from day one, and become part of the local ecosystem.

A bright, empty loft office with concrete columns and tall windows

When this fits

  • You are opening a studio or office in Serbia or the region.
  • You have raised a round and need people processes before the next 20 hires.
  • Your culture lives in the founders’ heads, not in how the company actually works.
  • You want to hire locally and be known as a good employer from the start.

What’s included

Market entry & company setup

  • Entity setup with trusted local legal, payroll and finance partners
  • Employment contracts and policies that fit local law
  • Office, equipment and first-hire logistics

People & operations foundations

  • Org design, roles and career levels
  • Hiring, onboarding and performance basics
  • HR tools and processes that scale with you

Community & partnerships

  • Introductions to the local games ecosystem
  • Events, meetups and employer brand
  • University and association partnerships

How we work

Same five steps every time, scaled to the size of the problem.

  1. 01

    Discover

    We listen to founders and teams before we suggest anything.

  2. 02

    Assess

    We map people, processes and risks, and say plainly what we see.

  3. 03

    Design

    We shape the structure, the plan and the conversations ahead.

  4. 04

    Execute

    We do the work alongside your leaders, not from a slide deck.

  5. 05

    Evolve

    We measure, adjust and hand over so it lasts without us.

Usually a defined project, often with a workshop or event.

Most Build work has a clear finish line: a company that is set up, staffed and known locally.

Typical length and format

  • 6 to 16 weeks, fixed scope
  • Optional kickoff workshop with founders
  • Community event or meetup as a launch moment
Ask about this

Opening a studio or entering a new market? Let’s talk it through.

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first coffee’s on us