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Build. Market entry and studio foundations for gaming companies
Foundations for a new studio, team or market.
We help gaming and tech companies set up in a new market, put team foundations in place from day one, and become part of the local ecosystem.

When this fits
- You are opening a studio or office in Serbia or the region.
- You have raised a round and need people processes before the next 20 hires.
- Your culture lives in the founders’ heads, not in how the company actually works.
- You want to hire locally and be known as a good employer from the start.
What’s included
Market entry & company setup
- Entity setup with trusted local legal, payroll and finance partners
- Employment contracts and policies that fit local law
- Office, equipment and first-hire logistics
People & operations foundations
- Org design, roles and career levels
- Hiring, onboarding and performance basics
- HR tools and processes that scale with you
Community & partnerships
- Introductions to the local games ecosystem
- Events, meetups and employer brand
- University and association partnerships
How we work
Same five steps every time, scaled to the size of the problem.
- 01
Discover
We listen to founders and teams before we suggest anything.
- 02
Assess
We map people, processes and risks, and say plainly what we see.
- 03
Design
We shape the structure, the plan and the conversations ahead.
- 04
Execute
We do the work alongside your leaders, not from a slide deck.
- 05
Evolve
We measure, adjust and hand over so it lasts without us.
Usually a defined project, often with a workshop or event.
Most Build work has a clear finish line: a company that is set up, staffed and known locally.
Typical length and format
- 6 to 16 weeks, fixed scope
- Optional kickoff workshop with founders
- Community event or meetup as a launch moment
NextScale
