About NiceOps.

Operational excellence with a human touch.

NiceOps exists because growing studios need a senior people partner who speaks the language of the industry, not a generic corporate playbook.

We bring structure where there was improvisation, and we make sure people are treated fairly when things get hard. Both matter. Neither is optional.

A full hall watching a Serbian Games Association panel on stage
the Belgrade tech community, on a good night

Sanja Žugić

Sanja has spent more than fifteen years in gaming and tech, navigating everything from community building and corporate events to studio operations and people leadership.

Having experienced both sides of team dynamics, she founded NiceOps to bring balanced, senior structure to growing companies while keeping the human element at the center.

Experience
15+ years in gaming and tech
Focus
Studio operations · People leadership · Community
Based in
Belgrade, working worldwide

One partner.
A whole party of experts.

You work with Sanja. When the problem needs a specialist, a vetted expert from the network joins, and leaves when it doesn’t.

  • 01Legal and labour law
  • 02Finance and payroll
  • 03Employee experience
  • 04Talent acquisition
  • 05Gaming and tech operations

What we believe

Leading with empathy.

People remember how a change was handled long after they forget why. We plan every hard decision around the people it affects.

Executing with precision.

Kindness without structure is chaos. We bring clear plans, clean processes and follow-through, so good intentions actually land.

Work and words

“I’m constantly impressed by the dedication Sanja brings to every project she takes on. She has a remarkable ability to understand people and organizations, and always has her finger on the pulse of what’s happening.”

Mihailo Jovanović Džaril
CEO @ Serbian Games Association, Founder @ Fortuna E-Sports

“With all the hype and apprehension surrounding artificial intelligence, events like this serve as a powerful reminder of how irreplaceable human connection and relationship building truly are.”

Jack Song
Strategic Account Executive, AI Solutions @ ByteDance
Guests mingling at tables in a busy courtyard during the BytePlus networking event in Belgrade

Executive networking event for BytePlus, Belgrade

Client
BytePlus
Our role
Concept, guest list and on-site hosting
Outcome
A curated gathering of 60 leaders, built for high-value connections.

Want to see if we’re a fit? Start with a conversation.

Two women deep in conversation on a terrace at night
first coffee’s on us